Carl von Clausewitz died in 1831. He never saw a Facebook ad, never scrolled through TikTok, never had his morning ruined by a push notification. And yet the Prussian general wrote what might be the most useful marketing strategy guide ever produced. He just did not know it. His masterwork, “On War,” was meant to […]
Your Brand is a Battlefield: Applying “On War” to the Attention Economy Read More »
Carl von Clausewitz never pitched a VC. He never had to explain his burn rate on a board call or pretend to enjoy a team offsite. He spent his career studying Napoleon, fighting in wars he sometimes lost, and writing a book he never finished. He died in 1831 of cholera, which is about as
5 Lessons from a 19th Century General That Will Save Your Startup (Clausewitz) Read More »
Carl von Clausewitz wrote a book so dense that most people who quote it have never finished it. “On War” runs over 600 pages of Prussian military theory, nested clauses, and ideas that fold into themselves like origami made of fog. It is, by almost any measure, the opposite of minimalism. And yet the man’s
Carl von Clausewitz died in 1831. He never saw a smartphone, never doom scrolled through Twitter, and never watched a TikTok video of someone explaining geopolitics over a makeup tutorial. Yet his most famous strategic concept, the “center of gravity,” describes the modern social media landscape with an accuracy that should make every living strategist
Carl von Clausewitz never met a management consultant. The Prussian general, writing in the early 19th century, would have found their obsession with efficiency puzzling. He spent his career studying war, the messiest human endeavor imaginable, and came to understand something most modern leaders have forgotten: friction is not a bug in the system. It
Carl von Clausewitz on Why Capable Modern Leaders are Too Afraid of “Friction” Read More »