Why Prediction is Not Strategy: Sun Tzu's Caution Against Future-Gazing

Why Prediction is Not Strategy: Sun Tzu’s Caution Against Future-Gazing

We love predictions. Every January, experts line up to tell us what the stock market will do, which technologies will dominate, who will win elections. By February, most of these predictions are already wrong. By December, we’ve forgotten them entirely. Yet come next January, we’ll listen to the same experts make new predictions with the […]

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